News
June 27, 2025
Why Most Brand Tracking Is Underperforming (and What to Do About It)
The tracker’s running, the board's got their chart, and the agency’s got their deck. Job done… right? Wrong. And it’s costing you.
Resources
June 27, 2025
Love, Trust, and Tribalism: The Psychology of Brand Loyalty
Our Managing Director, Veronica Naguib, shares what brand loyalty really means and how to measure it
Resources
May 29, 2025
Researcher Reflections: Using Semiotics to Get Beneath the Surface
ImpactSense's Research Lead, Elwin McSheffery, shares his thinking on the topic of semiotics.
