Resources
June 27, 2025
Love, Trust, and Tribalism: The Psychology of Brand Loyalty
Our Managing Director, Veronica Naguib, shares what brand loyalty really means and how to measure it
Resources
June 27, 2025
Researcher Reflections: Using Semiotics to Get Beneath the Surface
ImpactSense's Research Lead, Elwin McSheffery, shares his thinking on the topic of semiotics.
Resources
June 27, 2025
Is It The Tracker Or The Questions That Are Broken?
If your brand tracker is feeling flat, don’t necessarily blame the tool... Blame the questions you’re asking.
