Resources
June 16, 2026
The Research Effectiveness Review 2026: UK Pull-Out
What the UK industry won't say out loud. A UK read of the Research Effectiveness Review 2026 - five findings from UK client-side research professionals. Read the full report for the complete story. Published by ImpactSense, in partnership with Aura.
Resources
June 16, 2026
The Research Effectiveness Review 2026
What the industry won't say out loud. A study of over 1,000 client-side research professionals across the UK and US. Six chapters on effectiveness, AI, trust, methods, partnerships, and where the industry thinks it is going. Published by ImpactSense, in partnership with Aura
Resources
May 29, 2026
Research Effectiveness: The Hidden Distance Between Research and Decision-Making
Research can become misleading when it loses connection to real life. Explore how participant authenticity, robust methodology, and trustworthy data shape decisions that organisations can confidently act on.
