Our blog

Sharing our views, news and ideas through thought leadership, blog content and reports

Here to shed light on some of the challenges faced by the market research sector in order to push our industry forwards

News
October 23, 2025
Why being a nice person, impacts how you understand brand
By Peter Veash, Executive Director at ImpactSense
Resources
October 17, 2025
The Budget Myth
Why You don’t need more money for better research. You need sharper research design.
Resources
October 17, 2025
What 1.4 Million Redditors Can Teach You About Bad Research Data
In this blog, we explore why “fast” can often mean “fake” when it comes to research, and what teams can do about it.