We are on a mission to close the gap between insight and application. That means research that is more accurate, more insightful and actually usable. Sounds obvious, but it doesn’t happen often enough. From authentic participant interactions, to crafted insights beyond a dusty report, and reimagined ways of working – this is not research as you know it.


Helping clients that want to grow - from top tier brands and agencies to start ups

The ultimate balance of scale, with the nuance of why

We offer both quant and qual, and specialise in a combined approach. There’s no favouritism. It’s all about getting to the right outcome – be that validation at scale, deeply understanding the individual behind the data, or (usually) an element of both.

Research Subscriptions

Mixed Method

CX & Brand Trackers

Participant Recruitment

Qualitative Studies

Qualitative Studies

Qualitative Studies

Almost all of our clients in the last
12 months have come back for more research

Almost all
of our clients in the last 12 months have come back for more research

What we do
Over the last 12 months

To trust your data, you need to trust every participant

Each of the 45+ million individuals in over 100 countries on the ImpactSense panel is verified by our multi-layer participant authenticity process. We use AI and human quality control far beyond industry standard, which means your questions are answered by the right people, without compromising reach. That’s insight you can trust your business decisions on.



Unique individuals to access whenever you need to



Countries around the globe

34 000


Different ways to segment customer types up front

700 000

decision makers

Global B2B decision makers from managment to C-Suite

Start with a goal or a question

Our blended teams advise on the right methodology depending on your needs, timeline and budget. Our experts are more than just data analysts. We pride ourselves on having leading research practitioners working side by side with the best in Brand, Marketing and CX.

What we do

Business &
Brand Insight


Product Development Insight


Performance Tracking

Research by subscription

Because the only way to build a habit, is routine. To build customer-centric and data-driven culture, organisations need regular insight that’s rapid enough to impact decision making. We hear you.

Our Research Subscription Plans are designed to feed you focused data quickly, with minimal reliance on your teams. You just need to feed us the questions – we’ll deliver the answers, and take care of everything in between.


Vary the research
methods used month by month


Split activity
across different teams and brands


Commission single projects or multiple activities

Of course, we’ve researched ourselves too

Our clients get actionable insights based on quality data – delivered in a timely, affordable and innovative way. This is what they say about us...

* Based on rolling client satisfaction tracker
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