Consumer-led brands
Consumers change their views, habits and desires frustratingly fast – faster than most brands realise. Adding to this, a fiercely competitive consumer landscape means B2C-focused businesses need to rigorously keep on top of these dynamic conditions to make the right decisions. Our specialist consumer insight teams help B2C businesses enhance their customer understanding, stay relevant and find paths to grow.
Consumers change their views, habits and desires frustratingly fast – faster than most brands realise. Adding to this, a fiercely competitive consumer landscape means B2C-focused businesses need to rigorously keep on top of these dynamic conditions to make the right decisions.
ImpactSense specialist consumer insight teams help B2C businesses enhance their customer understanding, stay relevant and find paths to grow.
Customer understanding
In-depth interview
Quick insight studies
Audience segmentation
Audience sizing
Shopper behaviour
Brand
Brand evaluation
Positioning
Brand impact
Brand tracking
CX tracking
Proposition and Product
Innovation / Ideation
Concept and proposition
testingCX and UX testing
Customer and Marketing
Marketing and product testing
Campaign evaluation
NPS and customer satisfaction
