News
April 30, 2025
CRM Segments: Why Knowing What Customers Do Isn’t Enough
Your CRM segments are telling you only half the story.
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Resources
April 30, 2025
How to Shift from Insight Producer to Segmentation Custodian
(And Why Your Organisation Needs You To)
Resources
April 30, 2025
Beyond the PowerPoint Graveyard: Making Segmentation Actionable
If you work in insights or marketing, you've likely experienced this all-too-familiar scenario
