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Sharing our views, news and ideas through thought leadership, blog content and reports

Here to shed light on some of the challenges faced by the market research sector in order to push our industry forwards

News
February 19, 2025
From One-Off to Always-On
The Smart Way Agencies Can Stay Data-Driven
News
January 31, 2025
Evolving Customer Segmentation: Keeping Your Segments Relevant
Customer segmentation is a cornerstone of effective marketing strategy, however keeping them alive and relevant is a challenge - we look at ways to address this
Resources
January 31, 2025
How to maximise your research effectiveness in 2024
This guide is for insights professionals responsible leading and commissioning market research in their organisation