News
June 22, 2026
Building a Customer Segmentation Strategy That Is Built to Stick
Most segmentation frameworks fail not because the research is wrong, but because they were never built to last. Here is how to design a customer segmentation strategy that embeds, scales, and keeps working.
Resources
June 16, 2026
The Research Effectiveness Review 2026: UK Pull-Out
What the UK industry won't say out loud. A UK read of the Research Effectiveness Review 2026 - five findings from UK client-side research professionals. Read the full report for the complete story. Published by ImpactSense, in partnership with Aura.
Resources
June 16, 2026
The Research Effectiveness Review 2026
What the industry won't say out loud. A study of over 1,000 client-side research professionals across the UK and US. Six chapters on effectiveness, AI, trust, methods, partnerships, and where the industry thinks it is going. Published by ImpactSense, in partnership with Aura
