Customer Experience Metrics

ReX understands the real relationships between you and your customers

ReX is an innovative digital experience platform,  powered by IBM Watson. It considers all aspects of the customer relationship, making sense of perception, sentiment analysis, customer feedback, and brand performance to allow you to seamlessly get under the skin of your customer experience and the root causes of any issues. It achieves this by categorising a complex landscape of data points into five key categories of insight.

See our CX Metric Study that validates ReX


Our REX platform provides you with unique capabilities you won’t find anywhere else

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We uncover your real customer experience by assessing it across 5 categories


We benchmark to show you the strengths and limitations of your competitor set


We aggregate insight by combining our global panel with a suite of trusted public data outlets


ReX uses intelligent AI and expert review to provide consultancy level recommendations

ReX has three tiers, flexing capability to ensure we meet your requirements

A holistic view of customer experience directly tied to actionable recommendations to enhance your business

All of the features and benefits of ReX Insight, benchmarked against your competitors and emergent challenger

Your end-to-end CX solution, underpinned by a single metric to demonstrate performance over time

Three option to suite your business needs

Features & Benefits ReX Insight ReX Compete ReX Track
A holistic view of customer experience across 5 key categories Tick green Tick orange Tick blue
Insight from our 45m global panel, segmented by industry and customer type Tick green Tick orange Tick blue
Additional insight extracted from a suite of trusted sources Tick green Tick orange Tick blue
Intelligent AI and expert review delivering strategic recommendations Tick green Tick orange Tick blue
Detailed root cause identification Tick green Tick orange Tick blue
Contextual insight annotations on your data Tick green Tick orange Tick blue
User-friendly dynamic dashboard visualisations Tick green Tick orange Tick blue
Secure digital platform with no integration required Tick green Tick orange Tick blue
In-platform self-service guidance Tick green Tick orange Tick blue
Category level competitor benchmarking Rectangle Tick orange Tick blue
Detailed competitor comparison against data points Rectangle Tick orange Tick blue
Competitor league tables Rectangle Tick orange Tick blue
Holistic ReX Score Rectangle Rectangle Tick blue
ReX performance tracking against revenue and CX metrics Rectangle Rectangle Tick blue
ReX League tables showing overall performance Rectangle Rectangle Tick blue

Other benefits

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We already have access to your customers and don’t need to integrate with any of your systems

Research Graphical

Save on research & consultancy fees with professional recommendations to improve performance.

Goals and Targets

Compliments existing customer experience metrics, helping to meet strategic business goals, e.g. improve NPS.

Data Teams Shared Insights

Shared insight across the business, not just living within CX or Data teams.


It’s quick & easy to get started

  • Get live insight from tomorrow
  • Access to our global customer insight base
  • No integration needed
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Want to know more?

Get in touch and one of our experts will be happy to show you exactly what the ReX platform and our research services can do to enhance your customer understanding and business performance.

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